Traditional brick and mortar retailers are having a tough time competing against digital retailers who have guzzled up huge pie of the retail market. Due to declining customer base and shrinking profits, more and more retail stores are closing their doors. As more and more consumers moved from physical retail stores to digital stores; making purchases with the tap of a finger, the retail game has transformed.
Because of the tremendous growth of IoT (Internet of Things) and change in shopping trends, the customer experience has become more important than ever. This led to explosive growth of ads from retailers inviting you to try their apps. There is a huge competition in creating the next big thing that will offer the best shopping experience for the customers in the digital space.
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